Jasmin Sehra is a London based artist passionate about identity, empowerment, self-love and positivity through her brand, Paradise Girl. On her creative journey, Jasmin has amalgamated her Punjabi heritage, fashion and arts to form her artistic storytelling through illustration, typography and design.

Alumna of London College of Communication in Graphic and Media Design, Jasmin first built her popularity through the ‘Bollyhood Series’. Drawing on Bollywood inspiration, she highlights key lyrics in the style of vintage Bollywood posters and her parent’s vintage cassette collection. Jasmin has had the opportunity to create bespoke artwork for MTV’s London headquarters and most recently for the Evening Standard, designing The Progress 1000 2018 book cover.  

She has also worked with Levi’s, hosting a customisation stand at the Levi Haus Festival Party and an in-store visual display for Lazy Oaf. Jasmin has also had the opportunity to model for brands; Nike and Soap & Glory.


The Guardian



The Dots UK

Refinery 29

Mass Appeal

Crack Magazine